Associate Director, Strategy
Lora-Ashley Greeran has joined Luminology Scientific Communications in 2022 with over 10 years of combined healthcare experience. She has an extensive background in the agency space of hcp / peer-to-peer medical communications and direct-to-consumer pharmaceutical advertising, focusing across many therapeutic areas like metabolic, respiratory, oncology, and psychiatry. Additionally, her background includes experience as the agency of record and product launches; includes tactical initiatives of advisory boards, video assets, field assets, webinars, live broadcasts, speaker programs, congress management, 1:1 engagements, product theaters, KOL identification, mapping, segmentation, and promotional launch materials to include digital and print.
Additionally, she provides real-world expertise in clinical and patient experience with healthcare information exchange technology concerning patient data and quality measurement– working directly with payers, primary and specialty practices, community-based organizations, accountable care organizations, and hospitals regarding clinical workflows and practice transformation with patient data/electronic health records and information systems.
Her vast healthcare experience provides a unique lens for strategy, account, and project direction; she provides ongoing support and guidance while building lasting relationships.
Lora-Ashley holds a B.A. in Rhetoric & Communications with minors in Business Administration and Education from SUNY Albany and an M.A. in Integrated Marketing & Communications from Marist College. She also is Lean-Six-Sigma Certified Green Belt.